He challenges churches to be the missional, incarnational, and transformational communities they were meant to be. Unbridled and unprecedented, a seismic shift is underway in America, where entire generations are growing up outside the orbit of Christ-centered churches, bereft of any meaningful connection to the gospel. This cultural drift will persist unless Christians recalibrate their approach to resonate with a society that views the church as an anachronism. Alvin Reid issues a clarion call for a radical rethinking of how believers engage with those outside their fold, expertly distinguishing between the timeless essence of the faith and the negotiable trappings of tradition, program, and cultural artifact. He dissects the roots of America's diminishing Christian identity and the church's corresponding failure to apply the New Testament model of piercing an apathetic culture with the gospel. Reid presents field-tested strategies for reaching those crying out for a life-altering encounter with authentic Christianity. He charges churches to reclaim their role as missional, incarnational, and transformative communities, catalyzing a revolution in the way they live, love, and serve.