In today's post-Christian world, Christians are faced with the challenge of effectively communicating the gospel to a largely apathetic audience. Instead of relying on outdated and ineffective methods of evangelism and apologetics, we need to develop a more nuanced and persuasive approach. In this critically acclaimed book, Os Guinness provides a comprehensive guide to the art of creative persuasion, drawing on the traditions of influential thinkers such as Erasmus, Pascal, and C.S. Lewis. Guinness argues that effective persuasion requires a tailored approach, taking into account the individual's unique perspective and assumptions. By combining rational argumentation with imaginative storytelling, Christians can subvert the dominant cultural narrative and surprise their listeners with the credibility and transcendence of the gospel. The result is a powerful and persuasive form of Christian witness that can engage even the most skeptical minds.