You might be astonished to discover that most people outside the Christian faith aren't adversarial or looking for a confrontation. Instead, many are receptive and inquisitive about spiritual matters. However, evangelism training and apologetic resources often focus on countering hardcore atheists and evolutionists, who comprise a mere 10 percent of the unchurched population. If you're prepared to engage in respectful and productive spiritual discussions with curious friends, neighbors, and family members, Mark Matlock presents a research-driven approach. This approach shows you how to cultivate a church culture that welcomes spiritual inquiry, forge meaningful connections to Jesus and his Church, initiate spiritual conversations while overcoming common obstacles, bridge the divide between traditional Christianity and contemporary spirituality, and more.